project management

I spearheaded the re-launch of sift’s website and contributed to copy development of website content and landing pages.

 
 

Sift’s website

I managed the complete relaunch of Sift’s website in Q4 2019 to all ensuing website updates/optimizations from Q1 2020 - Q3 2021 (including three homepage updates, new feature pages, customer pages, pricing page, and more).

In one year, these website updates lead to a 46% increase in conversion rate (% of visitors who complete desired action, in this case signing up for a product demo) and 98% decrease in bounce rate (% of visitors who leave website after viewing only one page).

landing pages

I developed and optimized Sift’s landing pages, resulting in an average 3.2% conversion rate.