Content writing
I led or helped manage the creation of these key content pieces to educate and convert sift’s customers.
Long-Form pieces
Digital workplace ebook
A case study on how 8 C-Suite Leaders from Rocket Mortgage, a leading financial services firm, have built an exceptional employee experience. It brought in over 150 leads (potential customers) in five months.
Data report
An analysis of six months of usage data from over 130 companies using the Sift people directory making the case for why a modern people directory brings value to organizations. It brought in over 200 leads in five months.
Org CHart Guide and Pillar Page
An 8 Step Guide and workbook to understand how to select the right org chart software for your organization and Sift’s first pillar page designed to drive organic search traffic to the website. The pillar page resulted in a 21% increase in organic search traffic (visitors who find one’s website through search engine results) in two months.
Survey Report
A report on how 1,000 technology leaders are supporting their remote workforces.
Client Case study
A case study featuring Ping Identity, a leading customer identity and access management organization that outlines how Sift has helped the organization manage rapid growth, connect their workforce, and transition to remote work.
Blog Content Strategy
I developed the content strategy for Sift’s blog and drafted/proof-read all articles published during my time there. You can check out three top articles below:
Newsletter Content Strategy
I launched and directed the content strategy and design for Sift’s newsletter. See some screenshots below:
Social Media Content Strategy
I executed a complete revamp of Sift’s social handles. Below is an example campaign highlighting our user testimonials:
